Marianna Fioretti is a cultural researcher, art historian, and lecturer working across fashion, visual culture, contemporary art, and sociology. She teaches Sociology of the Imaginary applied to fashion at Polimoda, where her work focuses on the relationship between collective imagination, identity, visual codes, and cultural production. Her research investigates fashion as a social and symbolic system, with particular attention to how images, archives, museums, and media participate in the construction of contemporary memory. She is currently developing a PhD project at the Academy of Fine Arts Vienna on rapid response collecting, protest, and the politics of cultural remembrance. Alongside her academic work, she collaborates with fashion and cultural institutions as an editor, writer, and consultant, translating complex cultural frameworks into editorial narratives, educational formats, and strategic concepts.